Ep 69. The CEO’s Take: The Future of Automotive Technology - A Reflective Journey

In this episode of the Auto-Tech Show, host Marc Babin and Lukas Kinigadner reflect on key moments from past conversations in the automotive industry. They discuss the evolution of technology, the shift from analog to digital, the importance of trust and education, and the challenges of adopting new solutions. The conversation emphasizes the need for clear communication, understanding value, and incentivizing technicians to embrace change in a rapidly evolving landscape.

takeaways

• Innovation is already present in the automotive industry.
• The willingness to adapt to new technology is high among technicians.
• Trust is essential for customer relationships in automotive services.
• Clear and concise information is crucial for consumer decision-making.
• User experience plays a significant role in technology adoption.
• Setting expectations correctly is fundamental for successful rollouts.
• Effective communication is key to overcoming resistance to new solutions.
• Incentives can significantly impact the adoption of new technologies.
• A poor rollout can undermine even the best technology solutions.
• Understanding the unique value for different users is critical for success.

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