Tires, Data, and AI: Unlocking the Future of an Evolving Industry

In this episode of the Auto Tech Show, host Marc Babin interviews David Shaw, CEO of Tire Industry Research, about the evolving landscape of the tire industry. They discuss the importance of data and AI in unlocking the potential of tire manufacturing, the generational shifts needed for change, and the challenges of data management. David emphasizes the need for speed in product development and the role of predictive analytics in inventory management. The conversation highlights the necessity of balancing internal expertise with external partnerships to drive innovation in the tire sector.

takeaways

  • The tire industry generates a significant amount of data that is underutilized.
  • Generational change is necessary for the tire industry to adapt to new technologies.
  • Data management challenges include silos and inconsistent reporting.
  • Speed in product development is crucial for staying competitive.
  • AI can assist in predictive analytics for inventory management.
  • The tire industry is facing a demographic that is resistant to change.
  • Partnerships with external agencies can provide necessary expertise.
  • Identifying leaders in the industry can help drive innovation.
  • Predictive analytics can improve profitability by accurately forecasting sales.
  • Gradual cultural shifts are needed to embrace data-driven decision making.

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